Market Analysis
The Financial Services Sector is the world's largest service sector, accounting for approximately one-third of global GDP, which is expected to reach $90 trillion in 2020.

Banking via the Internet and mobile devices

The majority of financial industry innovation is currently concentrated on financial technology (FinTech). The whole financial services industry is undergoing a profound transformation. Millennials and Generation Z are the fastest growing segment of the consumer market, bringing commerce from brick-and-mortar to the palm of their hands. This transformation in customer behavior, fueled by expectations for seamless, low-cost digital financial services, has created an environment that increased by 84% from 2017 to 2018 and is likely to continue growing year over year. This is a significant trend that will aid PlusPad in establishing a foothold in the industry.

DeFi

The total value of decentralized finance (DeFi) has topped $3 billion and has more than quadrupled since the beginning of 2020. As fiat to crypto on/off ramps become more accessible to the traditional banking sector and the middle class, mass adoption of certain simple-to-use DeFi applications is envisaged. This demonstrates the ideal timing for PlusPad to capture a sizable portion of this market.

A Massive DeFi Trend

DeFi is now in a position comparable to that of Bitcoin five years ago. Practical applications are currently exploding, with a strong emphasis on peer-to-peer lending (Maker) and trading (DEX). Additionally, there are developments in prediction markets (Augur), decentralized leverage trading, and synthetic financial assets. The PlusPad team believes that there are a plethora of more practical DeFi applications that are now unexplored but that the world is now prepared for. As of July 2020, about 10.5 million BNB has been locked up in DeFi protocols. This equates to nearly 1 in every 10 BNB. This refers to the quantity of money held in DeFi that has increased about 500% from 2018 levels of 1 in every 62 BNB. Despite slower price movements, DeFi has grabbed much more value in all fundamental indicators throughout the course of 2019. This tendency is expected to continue in 2021. All financial trends point to DeFi as a viable option that is likely to grow from less than 1% of the financial sector market to a significant portion over the next 5-10 years. PlusPad stands to grab at least 80% of this market if it succeeds in its quest to become the go to DeFi protocol for everything connected to payments, Swaps, Time Locks and subscriptions.

Over-the-Counter Trading

Open market volumes are likely to constitute a small percentage of total volume in the cryptocurrency business. On a daily basis, the Binance Smart chain processes over 1 million transactions, while Bitcoin processes over 350K transactions. These transactions range in magnitude from billions to billions, totaling roughly $50 billion in daily activity. OTC trading is the most lucrative revenue stream for the PlusPad ecosystem.

Cryptocurrency Trading

With centralized exchanges conducting more than $50 billion in daily trading and more than $1 billion in monthly trading, Cryptocurrency trading, which is managed by decentralized exchanges continues to be Web 3.0 Finance's primary area of focus. By integrating portions of the PlusPad product suite with both centralized and decentralized exchanges, PlusPad aims to establish itself as a foundation of the emerging DeFi-fueled global economy. Additionally, it offers the PlusPad ecosystem's second largest revenue possibility.

Software for Subscriptions and Billing

Global subscription and billing management software revenue is predicted to grow from $4 billion in 2021 to $7.4 billion in 2025, a 14% compound annual growth rate. This is the fastest growing section of the technology business that is not directly related to blockchain. By concentrating on PlusPad Subscriptions, PlusPad will eliminate the need for old bulky billing administration software and further establish its position as a leading player in the DeFi sector.
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Banking via the Internet and mobile devices
DeFi
Over-the-Counter Trading
Cryptocurrency Trading
Software for Subscriptions and Billing